MADFLOW FOR YOUR INDUSTRY

CRM for real estate businesses and agents

Organise sales follow-ups from initial interest through negotiation. Contacts, stages and reminders for each real estate opportunity.

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AT A GLANCE

A sales process that fits your business

A real estate CRM helps organise sales work involving buyers, tenants and interested contacts. The process needs to distinguish initial enquiries, viewings and negotiations. Madflow CRM can represent these stages and organise follow-ups. For backoffice requirements involving properties and owners, also discuss Inmogestión with the team.

IN YOUR WORKING DAY

What changes in your working day

01

Distinguish interest from negotiation

Stages distinguish enquiries, viewings and more advanced deals. Review the pipeline using a shared sales definition.

02

Prepare follow-ups after a viewing

Use tasks and reminders to reconnect, answer questions and keep the next step visible to your team.

IN YOUR WORKING DAY

What your sales workflow could look like

01

An example to bring to your demo

Someone enquires about a property. Record the contact and opportunity, use a stage for the viewing and prepare a follow-up task. As the conversation progresses, update the stage towards negotiation or signing according to your process. Discuss which property data and relationships you need to manage.

An example to bring to your demo — Madflow CRM view · Example data
Madflow CRM view · Example data

02

What to review before choosing your CRM

List your current stages, the data you need and recurring tasks. Check how proposals are created, how your team is organised and what information needs importing. The demo should cover these needs using a specific business example.

GETTING STARTED

How to get started with Madflow

01

Share your process

Explain where opportunities come from, who handles them and what happens after a proposal is sent. This gives your demo a useful starting point.

02

Review the product with your team

Walk through the pipeline, contacts, tasks and quotes using a case from your business. Check what each person needs to do their work.

03

Agree on the scope

Agree on users, stages, starting data and terms before signing up. If you are moving from another tool, also discuss import requirements and the support you need.

A FEW MORE ANSWERS

Questions before you decide.

When should I also consider Inmogestión?

When your needs include the property and owner backoffice as well as sales follow-up. They are different areas: request a demo to compare the scope of both solutions and the terms your business needs.

How can I see the product before choosing it?

Book a demo and tell us how your team works. The session is an opportunity to review the product, ask questions and agree on the scope and terms your company needs.

Where can I find pricing and terms?

The Madflow team prepares a proposal after understanding your needs. Ask about what is included, user numbers, setup and support before making a decision.

Let’s see how your team works.

Bring your sales process to the demo. We will review your needs and how Madflow can help.